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This web page has the following in the homepage, "Elegant Handcrafted Venetian Glass and Crystal Costume Jewellery." Our analyzers viewed that the web site also stated " All of our custom jewellery is hand made and designed by Renata." The Website also said " All of our handmade jewellery specialises in Venetian Glass from the Island of Murano, Italy. To specific enquirements or you can choose from the website - necklaces, bracelets, rings and earrings. SECURE ONLINE PURCHASE Online payment is via Paypal where you can also securely use your VISA or Mastercard. No credit card details are stored in the RitzyRocks database." The website's header had Handmade jewellery as the most important search term. It is followed by hand made jewellery, beaded jewellery, and handcrafted jewellery which isn't as ranked as highly as Handmade jewellery. The next words they uses is crystal jewellery. custom made jewellery was included and might not be understood by search parsers.